Consumer Insights

 Solutions to meet consumer's new requirements or unarticulated needs or existing market needs 

Service portfolio to enhance consumer’s perception of their experience with a brand or product or service 

Evaluate consumer's underlying needs & expectations to create & refine ideas, concept, product, service, communication or brand 

 Aligning marketing elements of an organization with the consumer purchase and consumption journey 

Assess brand KPIs and benchmark them vis-a-vis competition to point out emerging trends, opportunities & threats 

Research aimed to understand a market through usage behavior and opinions, identify growth opportunities, caution threats while defining target consumer, and communication strategy.

Estimate probable demand for a product or service in future. It can be conducted using bottom-up approach or top-down approach using scientific basis.

Assess and benchmark the gap from consumer’s perspective in terms of performance vs expectation from product or service to improve upon loyalty, reduce churn and increase new consumer inflow

Shopper research assists in impacting propensity to purchase a brand, category or store at each stage of the shopper journey from Pre-store to In-store to Point-of-Purchase by making changes to retail environment and its communication

Fine tune ideas of existing or new product or service for higher acceptability, based on insights gathered from consumers while simultaneously benchmarking vis-à-vis competition 

Pricing research is used for identifying optimal price while predicting customer perception to the price and impact it will have on revenue 

Assess, benchmark and fine tune existing or new product for higher acceptability

To assess and improve upon noticeability, appeal, perceptions and purchase intent of a product or service based on packaging

Basic intent of advertisement effectiveness is to impact saliency, perceptions and ultimately drive purchase intention for a product or service

Mystery shopping is conducted to assess adherence to SoPs while benchmarking against competition assists in identifying improvement areas or leverage strengths

Retail audit allows assessment of merchandising, brand performance and ensure availability at retail level

Assess the impact of marketing interventions of 4P on consumer’s behavior and satisfaction leading to repeat usage of product or service