Integrated Research Solution
Ability to articulate business problem, generate insights and solve complex business challenges across functions using varied sources of data.
Data Sources
Our research specialists have ability to use varied data sources to address business challenges. Problem areas are at the core of deciding methodologies. Thus, best fit of data source is identified between Secondary data sources or Primary Research to generate insights to solve a business challenge.
Primary Research
Secondary Research
Secondary Research
Our primary research capability enables us to reach out and conduct interviews with wide variety of stakeholders such as consumers/ customers, competitors, suppliers to an organization and distribution partners.
These interviews can be conducted across wide range of industries, spanning B2C, B2B and Healthcare.
Consumer Primary Research: Capability spans across Qualitative and Quantitative research methodologies, interviews can be conducted using wide variety of methodologies such as Face-to-Face, Telephonic, Online, FGD, IDIs, Ethnography etc
B2B Primary Research: Both Qualitative and Quantitative interviews are conducted using mix of telephonic, face-to-face methodology. We also conduct Expert interviews as well.
Secondary Research
Secondary Research
Secondary Research
We’ve access to manpower skilled in conducting high quality secondary research using wide variety of data sources – open, proprietary and Government.
Our access to 5 proprietary databases enables us to generate greater depth of insights from desk research as compared to using only open sources.
Social Listening
Secondary Research
Social Listening
It has become an important tool to generate insights specifically from consumer perspective.
Our access to 5 social analytics tools enables us to generate insights for wide variety of business challenges ranging from brand, campaign, marketing and consumer behavior.
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