Market Research Operations

• Capabilities to program survey in Dooblo - SurveyToGo, Decipher, Confirmit  
• Survey programmable for online, mobile, web intercept, offline data collection
• Integrate interactive survey tools, dynamic question types
• Mobile/tablet optimized, platform agnostic
• Survey programmable for multi-lingual data collection at global level
• Capability to manage highly complex programming

• Data collection capabilities for consumer research and B2B research are for India only
• Targetable profiles are B2B, B2C, ITDM, Healthcare, and Hard to reach audience
• Interviews can be conducted in local languages
• Methodologies for data collection used depends on the geography and nature of profile and spans across F2F, online, telephonic and social media
• Both Qualitative, and Quantitative researches can be conducted

  Data processing capabilities spans across,

• Data cleaning
• Tabulation & weighting
• Advanced analysis such as multivariate analysis, cluster and factor analysis, driver analysis
• Open end data analysis such as verbatim/OE coding
• Data can be delivered in variety of formats

Report preparation capabilities includes,

• Can work with client template or create customized reporting template as well
• Delivery of report can be just a document with populated numbers or report with key takeaways and findings   
• Have extensive capabilities of Visualization using Power BI, Tableau etc